State Department launches rebranding effort amid organization overhaul

First on Fox: The Foreign Ministry Starts a new “America First” rebranding initiative to consolidate all logos for its offices under a unique unit that represents the American flag Massive overtaking plans of the agency.

While previously there was separate logos for offices, including messages, offices and programs by the US Agency for International Development, according to an official of the Foreign Ministry, the American contributions abroad are best to be set up abroad “consistent branding” in order to best reflect American contributions abroad.

“The redesign is very simple, and that should have the visual identity of American efforts in the American flag new,” Darren Battie, Sub -State Secretary for Public Diplomacy in the Foreign Ministry, told Fox News Digital Desage.

Beattie said that inconsistent branding in the offices and programs of the Foreign Ministry led to the fact that the US efforts abroad are sometimes not as recognized, while other countries that are uniformly receive greater recognition.

“There are some things that you look at, and you have no idea that is connected to the United States government, and that is obviously up to our intentions,” said Beattie. “If we contribute something great in overseas, we want this positivity and this article to be visually differentiated as something connected to the United States.”

The Foreign Ministry issued instructions for renaming on Wednesday – only one day after State Secretary Marco Rubio announced that USAID would no longer officially provide foreign support.

The Ministry of Foreign Affairs will absorb remaining USAID programming because the independent agency is dismantled

FOX News Digital first reported in March that the Foreign Ministry would take on remaining functions from the previously independent organization that helps impoverished countries and development aid.

According to Beattie, compliance in the offices of the Foreign Ministry and the Office is planned for October 1 for October 1 for October 1st.

It is attempted to visually add the ongoing restructuring of the Foreign Ministry, which is the greatest restructuring of the agency since the Cold War.

Rubio revealed plans to revise the agency in April because the department “inflated, bureaucratic and unable to perform its essential diplomatic mission”.

In addition, Rubio informed the legislators of the Senate under Committee in May that the restructuring “regional offices and messages, which are responsible for the guidance of the” best innovations “.

Rubio overtakes the “bloated” Foreign Ministry in comprehensive reforms

“They identify problems and opportunities in good time in front of a memo that works for me their way for me,” Rubio told the legislators. “We want to return to a situation, or we want to come to a situation in which we enable ideas and actions at the embassy level and through our regional offices. These are literally the front of American diplomacy. And that’s why we have structured a foreign ministry that can deliver this.”

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FOX News Digital reported for the first time in May that the agency’s reorganization plans would enter into or consolidate more than 300 of the 700 offices and offices of the agency and offices to optimize the company.

The restructuring comprises the axes of around 3,400 employees of the Ministry of Foreign Affairs, which corresponds to around 15 to 20% of the agency’s main attacks, Fox News Digital said that Foreign Ministry reported the officials of the Foreign Ministry.