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If Steve Jobs had still been alive, he would have told consumers to complain about scratching the aluminum and glass designs of the new iPhone Air and iPhone 17 professionals: “There is no scratch problem. Stay up to date.
Just as quickly as the consumers got the new superdünnen iPhone Air and the new super thin iPhone Air in their hands and iPhone 17 Pro/17 Pro Max On the starting day last Friday, September 19, videos and Report began to be viral Show scratches and signs of wear In the retail demo units in Apple stores worldwide. The videos threatened a new “scratch gate” for the new Premium smartphones from Apple, which begin at 999 US dollars for the iPhone Air and $ 1,099 for the iPhone 17 Pro.
Jobs Famous to a Gizmodo reader told“There is no reception problem. Stay up to date.” After the start of the iPhone 4, the consumers found caused the cellular signal on unusable values.
His “Reality Distortion Field” or Gaslighting would not have worked so well in today’s social media world where every problem is exaggerated without a correct context. Social -Media users are more stimulated to maintain an unspoken narrative to keep the virus train running. Follow-ups and education about why something can happen are less preferred, even when they are done because they don’t have so many views or trigger the same amount of outrage.
Demo unit iPhone 17 per scratch on day 1 … (there are not even 24 hours)
Use a case immediately if you don’t wait to experience this kind of problem. I am very disappointed with the quality here pic.twitter.com/zrjiqrl3za
– Bradley (@verdeelvans) September 19, 2025
Each video seems to show the new iPhones with visible damage to the aluminum frame, especially to return the “plateau” of the iPhone 17 professionals or the massive rectangular camera or glass. The scratches are the most important thing Cosmic orange and deep blue colorsWhat shows the silver aluminum below for damage.
I cannot believe that the iPhone 17 Pro demo units in shops have already been scratched. Didn’t take long. 🤔 pic.twitter.com/0qxsd25lit
– Safari✈️ (@update4weekly) September 18, 2025
How can expensive new iPhones have such a bad durability? The situation is all the more ironic when you consider that Apple actually claims that the entire iPhone list uses a Ceramic Shield 2 cover glass this year, which is advertised three times scratch more as iPhones with ceramic sign. Gizmodo contacted Apple, but received no answer at the time of publication. We will update this story when we receive an explanation.
Anoded aluminum scratches naturally
Well, I have bad news that you may not want to hear. I cannot rule out that Apple may have spent the painting job for iPhone 17 professionals in the paintwork, but I very much doubt. For the uninitiated, the iPhone 17 professionals receives their colored aluminum from a process that is referred to as anodization. This is an electrochemical process that not only strengthens the metal, but also enables it to be colored. This is neither a new technology nor Apple’s first rodeo in products. Apple is anodized to all aluminum products and each colored aluminum device is colored with the process.
Scratches, splinters and abrasion are normal for anodized aluminum.
Do you need evidence? Go back and take a look at all the old, candy-colored iPod nanos. Unless they wore gloves and babies the music players, everyone easily broken off and scratched from daily wear. It is completely normal. (I think loved. Imagine everything in star Wars Was flawless; it would look wrong.)
Apple Store Magsafe is fault? Dust, not scratches?
But the iPhone 17 professionals only showed a few minutes and hours after the shops had filled them. I hate being capable of being capable, but if you have hundreds, if not thousands of people, stroke the devices literally non -stop And not to be gently with you if you hit them back on the Magsafe individual trading stands, visible damage will start faster.
I think the problem here is that the Magsafe in apple transactions has a metal ring above, which is easy to scratch when the phone lifts. And over time, this metal is worn out, which worsens the problem. https://t.co/sxd4kq9lhc pic.twitter.com/a78okw7ozl
– Dylan (@dylanmcd8) September 21, 2025
Zack Nelson, also known as Jerrogening, whom you may know as the guy who calls by phone by carrying out, scratching and even burning through torture attempts such as bending, scratching and even burning. says in his latest video That the scratches could be more temporary than proposed in social videos.
“Funny fact: 99% of the” scratches “that you see in this picture divided into an Instagram contribution. “Everything will rub down completely. Apart from the last 1% of the damage around the sharp corner of the camera plateaus, which you have to pay attention to.”
Others have also taken care of the misinformation in connection with the Magsafe outline on the iPhone Air and iPhone 17 professionals:
You may see pictures like these that show the iPhone 17 Pro and the air “easily”, but these are misleading.
The “scratched” part is glass, not aluminum. In fact, these are not scratches at all, but only material deposits from the aluminum Magsafe -Pucks that rub … pic.twitter.com/vltzufoshh4
– + @ilewapple) September 21, 2025
“In fact, these are not scratches at all, but only material deposits from the aluminum magic -pucks that rub against these phones.” wrote X User Appleleaker. “The rear glass is matt with microscopic grooves that reduce the aluminum magic pucks and leave markings. These markings can be wiped away with a microfiber cloth, which sometimes has to clean alcohol.”
Aluminum is a softer metal
And how easy are the iPhone 17 professionals? Not being a wise type and telling them that they should return to High School Chemistry, but aluminum is a softer metal than the titanium used in the iPhone Air (and iPhone 15 professionals and 16 professionals) or the stainless steel used in the iPhone X via the iPhone 14 ProS. Of course, dents become visible when they drop it. Use a case if you are really worried about damage. If you wish something more durable with which you don’t have to use, you should consider the iPhone air. As I said in mine iPhone Air ReviewI dropped our rating unit unexpectedly – the screen survived unscathed and there were only very small wear in the corners of the titanium frame.
Living with an iPhone 17 Pro. Today’s learning is three things
・ The pixel is overwhelmingly stronger tele -elo
・ Even if you use it for about 12 hours, the battery takes 35%.
– If you drop the aluminum frame, it will be thanked immediately! Case is required
Is! I cry now pic.twitter.com/y4fwiywyoj—OKina (@okinalog) September 20, 2025
Pay attention to AI-generated photos and videos
It also hurts me to say that, but you shouldn’t blindly accept everything you see online either. Today Powerful generative AI photo and video creation toolsIt is more difficult to know what and not real or whether a film material has been changed.
Who can be sure whether the following pictures actually a real, damaged iPhone 17 Pro (even one that is deliberately destroyed) or not?
The aluminum has … got worse pic.twitter.com/d4bnosq57d
– Dongle (@donglbookpro) September 20, 2025
And even if the images mentioned above are real, fearless users have clearly taken the initiative to use generative AI to create convincing images based on them, such as the following “photo” that the iPhone 17 shows with adhesive tape to cover up its scratches and cracks.
Problem solved. pic.twitter.com/q3wxivqty9
– Walt (@cynicwalton) September 21, 2025
