Cowboys exec backs Bad Bunny Super Bowl halftime show pick

Charlotte Jones, the daughter of Jerry Jones, the executive vice president and chief brand officer of Dallas Cowboysexpressed their support for Bad Bunny to perform at the Super Bowl LX halftime show.

The NFL’s selection of the Grammy Award-winning artist was met with backlash when it was announced due to his criticism of U.S. Immigration and Customs Enforcement (ICE) officials. Trump administration began fighting illegal immigration in the spring and summer.

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Dallas Cowboys Chief Brand Officer Charlotte Jones Anderson at training camp at River Ridge Fields. July 26, 2025. (Kirby Lee/Imagn Images)

Jones appeared on “The Katie Miller Podcast” on Tuesday and said it was “great” that Bad Bunny was allowed to perform at the biggest sporting event of the year in Santa Clara, California, and expressed no concern about his political comments.

“I think our Latina fan base is great. And I think when you think about the Super Bowl, you want the best player in the world to be there,” Jones said. “We are on a global stage and we must never forget that. Our game goes out to everyone around the world and it’s great to get the top entertainer to be part of our game. We have a mixed culture. Our entire society is based on immigrants who came here and founded our country. I think we can celebrate that. I think the show will be great.”

“I don’t think our game is about politics,” Jones continued. “I don’t think people are tuning in to watch politics. We’re doing everything we can to avoid politics. I think in this moment people will watch the game, they’ll celebrate music and no one will think about which comments are on the left and which are on the right. This is about bringing people together.”

Dallas Cowboys owner Jerry Jones (left) with daughter and Chief Brand Officer Charlotte Jones Anderson at training camp at River Ridge Fields on July 26, 2025. (Kirby Lee/Imagn Images)

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Jones added that the Cowboys organization has “always been a firm believer that politics should never intrude into our game,” adding that they want the entire fan base to support the team and not just those who support a political faction.

NFL commissioner Roger Goodell also stood firm on Bad Bunny’s selection, while Jay-Z dismissed the criticism last month.

Bad Bunny attends the game between the New York Yankees and the Toronto Blue Jays in Game Three of the American League Division Series at Yankee Stadium on October 7, 2025 in the Bronx borough of New York. (Al Bello/Getty Images)

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“They love him. Don’t be fooled,” he said TMZ Sports at the time.

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