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Two-time Super Bowl champion and former New England Patriots Defensive star Asante Samuel believes his former coach is a bit of a “hypocrite” in the final chapter of his career.
In conversation with TMZ Sports, what the four-time Pro Bowl cornerback was talking about Bill Belichicks He switched to college football during his first season with the UNC Tar Heels.
New England Patriots cornerback Asante Samuel (22) reacts in the second half against the San Diego Chargers during the AFC Championship Game at Gillette Stadium in Foxborough, Massachusetts, January 20, 2007. (David Butler II-USA TODAY Sports)
Aside from his initial struggles on the field, Belichick has faced particular attention off the field, including for his relationship with the 24-year-old Jordan Hudson and their alleged involvement in the coach’s football dealings.
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“He’s going to have growing pains. Man, he’s been in the NFL So long – he’s gotten used to coaching kids and younger athletes with the new NIL era and things like that that it might take him a while to get used to the system.”
Samuel noted that the infamous “Belichick Way,” which helped the coach achieve great success during his long NFL career, has changed — and should change.
“Of course he has to grow out of his habits.”
North Carolina head coach Bill Belichick and his girlfriend Jordon Hudson watch from the sidelines against TCU at Kenan Memorial Stadium in Chapel Hill, North Carolina, on September 1, 2025. (Erick W. Rasco/Sports Illustrated via Getty Images)
But the conversation sparked a moment of reflection for Samuel, who realized Belichick no longer holds himself to the same standards he used to hold his players to.
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“Coach is a hypocrite, man,” he said. “He was a hypocrite in the way he operated. He told us to stay away from the media and not have family distractions and stuff like that. Coach has all these things going on. Coach, where did this come from? Why couldn’t we have fun now that you want to enjoy yourself!”
When asked specifically about Belichick’s relationship with Hudson, Samuel gave his former coach some grace.
“Find your happiness. If it gets a little awkward and you don’t mind it, the other person doesn’t mind it, and you’re all happy together and it’s authentic, then go for it.”
Belichick ended his NFL coaching career in 2023 as the architect of one of the greatest dynasties in league history, with the Patriots winning six Super Bowls under his tenure.
North Carolina head coach Bill Belichick’s girlfriend, Jordon Hudson (center), wearing white boots, stands courtside before an NCAA college football game against Stanford on Saturday, Nov. 8, 2025, in Chapel Hill, North Carolina. (AP Photo/Chris Seward)
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Between that The Tar Heels’ 4-5 record and Belichick’s relationship with Hudson dominated much of the headlines, Belichick’s debut season was full of distractions. Last month, Hulu reportedly dropped a documentary about the coach’s first season.
A hot mic moment between Belichick and Hudson was also leaked in which the pair made derogatory comments about the production and graphics team during filming of Belichick’s show “Coach,” which aired on the Underdog Network last year.
The media frenzy surrounding the longtime coach reached a point where rumors circulated that both parties were discussing a “potential exit strategy,” but Belichick and UNC later released statements denying this.
And just this week, Belichick dismissed speculation that he was interested New York Giants Position as head coach to be filled.
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