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Apple increases iPhone Trade-in discounts in China to repay sales


Apple Inc. (Nasdaq:AAPL) announced that the company now offers additional trade discounts for new iPhones in China by June 18, 2025.

This initiative aims to promote demand in a decisive market where the company is exposed to increasing competition and a decline in sales. Apple has increased the trading value for old iPhones. For example, the iPhone 15 Pro Max now has a trade in up to 5,700 Chinese Yuan, an increase compared to the previous 5,625 yuan.

Apple increases iPhone Trade-in values ​​in China to repay sales
Apple increases iPhone Trade-in values ​​in China to repay sales

A wide view of an Apple store that shows the product range that the company offers.

A brand new iPhone 15 Pro Max starts at 7,999 Yuan in China. The trading value of the iPhone 15 Pro model has also risen up to 4,750 yuan of 4,725 yuan. While these increases are relatively low (~ 11 US dollars more for an iPhone 15 per max and $ 5 for an iPhone 15 Pro), they signal the ongoing efforts of Apple to increase sales in the second largest economy in the world.

Apple’s market position in China was challenged by a robust local competition by companies such as Xiaomi and Huawei. In the first quarter of 2025, Apple’s iPhone deliveries in China fell by 8% compared to the previous year, and his smartphone market share in the country fell from 15% to 13%. This follows earlier direct price reductions from Apple in January 2025, including up to 500 Yuan from the iPhone 16 Pro during the shopping season of the lunar year.

Despite President Trump’s temporary break to most tariffs in China, there are discussions about potential special tasks about chips and other electronics. Apple Inc. (Nasdaq: AAPL) currently produces ~ 90% of his iPhones in China about his partner Foxconn. However, the company examined the diversification of production in India, although Trump has expressed that Apple would prefer to produce devices in the USA.

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Disclosure: none. This article is originally published at Insider Monkey.

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