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When people started talking about AI agents and assistants, the U -1 application has number one Turned to travel. Could someone watch a video about the Maldives and instruct their AI agents, find flights and hotels and book them seamlessly?
We approach a similar future than the travel industry begins to use the Agent -KI. kayak And ExpediaTwo of the largest companies in travel booking said during VB transformation With this personalization and changing search patterns, travel companies can be dependent on agents to inspire the trip.
Matthias Keller, Chief Product Officer at Kayak, said the company was experiment With this idea for a few years, even a partnership with a partnership with use Amazon’s Alexa. Kayak no longer starts Alexa, but this did not prevent the company from offering different search modes for customers.
“We are striving for this vision of a travel agency that is always available that AI agents and powered,” said Keller on stage at VB Transform. “In April we have our new test bed for Agentic Travel Booking on the latest Like Ai; It is a fully chat-based agent experience that compiled the performance of Chatgpt and many different tools. One is the web search, but we also offer tools especially for flights or hotels. “
Keller said Kajak “is working on our vision to have this fully personalized experience that makes all the difficult lifting for her when planning travel.”
While the idea of an agent proactive potential travelers ensures efficient planning of the trip, Expedia CTO Ramana Thumu found that there is a sensitive balance.
“More and more customer expectations are about seamless experience, from the search to the end of transactions,” said Thumu. “But the most important and the shift I see is, the balance between the control that the traveler has and the control we give the agent.”
One reason why this balance becomes essential is that consumers are increasingly inspired by a trip. For One of his AI projectsExpedia decided to use the growing influence of travel brakes that publish their trips on Instagram.
Thumu said Expedia Trip matching functionThe one, which was introduced for US customers in June, enables people to send all public Instagram role in connection with travel losses to Expedia, and the platform can create a travel route based on them.
According to Thumu, Expedia can build this type of KI product because the extensive database has been collected over 30 years. Both Thumu and Keller emphasize the importance of data for the development of these personalizations, a task that can be a challenge.
Personalization can go beyond planning about planning a journey based on inspiration or previous preferences, as Keller said. After all, your platforms and AI agents can also start dealing with your planned location on the weather during your stay based on the weather.
AI helps to simplify the complexity
An application in which companies such as Kayak and Expedia Ki find helpful are “snackers” or people who are looking for flights or hotels without intent. These are usually people who only want to check the price of a flight or find out how much a hotel costs.
AI systems can help snackers find their answers and even encourage them to take this trip because a large part of the cheapness, accommodation, transport and activities can be presented there either on the Expedia or kayak -front end.
“What I find interesting when I have a Kayak Ai adaptation (IS). I can say that we can plan this complex journey without carrying out all search queries,” said Keller. “A hotel can have a pool at every booking on booking hotel books, but you have to go deep to find an Infinity pool. That is the kind of question that Chatgpt does a great job. Therefore we have to adapt and deliver.”
