Lamborghini joins Dreamhack Dallas as the main partner

Automobili Lamborghini announced that it was joined Dallas Dreamhack As the main partner, a first -time cooperation with the Event Organizer ESL Faceit Group. The automotive company said that it is planning to bring a unique customer-specific Lamborghini Revuelto to the event (both in physical and digital form), which will be a way to connect to the expansive eSport and gaming audience that takes part in the event. Dreamhack will take place in Dallas on May 23 to 25.

According to Lamborghini, the participants can see the reviewer in its massive 300 square meter stand and drive it in virtual races in one of the asphalt games at the stand. You will also be able to uniquely secure digital collectibles. This step marks a “strategic expansion of the brand” because it plans to hire a younger population group directly via Dreamhack and offer them a closer relationship with the brand.

The marketing director of Christian Mastro, Lamborghinis Marketing Director, said in a statement: “This is not only Lamborghini’s first appearance at Dreamhack, but also the debut of a brand for automobile brand at the event. In cooperation with ESL Face group, we bring the examples of Lamborghini explosion with a vibrant and passionate audience. Lifestyle and a dream.

Jasmin Haasbach, VP from Global Brand Partnerships of the ESL Faceit Group, added: “The partnership with Automobili Lamborghini will bring Dreamhack Dallas to a new area of ​​impruning joy and unforgettable energy. Esports, Sim Racing and the meta -verse collide for a celebration of passion, innovation and community.”