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Nike debut his first Super Bowl Advertising in 27 years of last month and while a female position occupied by athletes was involved in athletes, the complaint of the company was criticized to support transgender athletes who took part in women’s sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’carri Richardson, Jordan Chiles and other stars from various sports were in the one -minute ad, which had a different language with the same topic.
The slogans included “You cannot flex, so you will be flex” You cannot fill a stadium, so fill this stadium “,” you cannot be emotional, so be emotional “and” You cannot win, so win “.
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Jennifer Sey with brand ambassadors Paula Scanlan, left and Riley Gaines, right (XX-Xy athletics)
XX-Xy athletics, the sporting brand, the aim of the aim of supporting athletes by defending security and fairness in women’s sports and keeping biological men from women and girls sports, published a video of several athletes who react to Nike’s advertisement.
Powerlifter April Hutchinsonwho was exposed to the Canadian Powerlifting Union for two years because he spoke out against a trans -athlete in competitions in women’s categories, made an exception to Nike’s complaint about bending.
“I was never told that I can’t bend or can’t do it,” said Hutchinson.
The volleyball captain of the University of Nevada, Sia Liilii, who fought against the decision of their school among many teammates against the trans -athlete Blaire Fleming and State Spartaner in San Jose last season.
“This Nike Ad has portrayed an old feminism. I don’t think someone tells women in sports that they cannot use their sport,” said Liilii.
“Fake Feminism”, “pretended to take care of women” and “Nike ignores the real problem” lines that were used by other athletes in the video.
The “real problem” is the main point of what the XX-XY light athletics aimed at Nike in its video campaign.
Sia Liilii tells her story in IW’s “Hold the Line”. (IW functions)
“Women can bend, be confident, be emotional, fill stadiums. And win. But what tip Do you do that? Speak. In particular on one topic: protection of women’s sports, “said a press release from XX-Xy Athletics.
“‘Just do it’ – that’s your slogan, isn’t it?
When the Nike report came out, Jennifer Sey, a former US gymnast and founder/CEO of XX-Xy Athletics, called Nike quickly to X.
“They are so full of it. The only thing that athletes say that they cannot do is to work for the integrity of their sport because they can keep men out of women’s sports. This is literally the only”, Sey ” wrote as an answer To the advertising spot on X.
Michele Tafoya, the experienced athlete and journalist, also made an exception.
Riley Gaines has committed fairness in women’s sports. (XX-Xy athletics)
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“Nike is too late for this party. And they put in stereotypical language about 25 years ago,” wrote Tafoya and later added: “What a waste of advertising full.”
President Donald Trump fulfilled his campaign promise to protect women’s sports and signed the Executive Order “No Men in Women’s Sports” on February 5. While some states were observed and the NCAA revised its own transthlete policy, states such as Minnesota have rejected changes in their guidelines.
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