Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Take part in our daily and weekly newsletters to get the latest updates and exclusive content for reporting on industry -leading AI. Learn more
Qualcomm introduced its new one Qualcomm Dragonwing Brand for its products in industrial, embedded IoT, company and network markets.
Don McGuire, Chief Marketing Officer at Qualcomm, said that the Semiconductor Chips designer already has his Snapdragon brand, but now it breaks out another brand in Dragonwing, which is a significant step on its journey to strengthen companies and industries, over Scaling new heights.
“As we continue to diversify, the core components of our platforms and solutions – AI, computers and connectivity – are relevant for more industries than ever before,” said McGuire. “From industrial robots to cameras to industrial dealers and drones, this portfolio deserves a brand identity that is worthy of technological innovation that is supplied through categories. Dragonwing is not just a name; It is our promise to promote transformation and increase the growth of the industry. “
In a world in which companies are facing the discouraging challenge to transform and grow with new technologies and digital systems, the Dragonwing portfolio strengthens corporate growth, productivity and competitiveness, said McGuire.
This is a new brand that focuses on business transformation, said Ignacio Contreras, VP of product marketing at Qualcomm, in a press conference.
“In view of the broad variety of segments that we serve, it is now time to present a new way to articulate and clarify the value position that we give many products and many offers through our Snapdragon brand,” said Conteras.
“The brand – which focuses on industrial, ioT, corporate and networking business problems – reflects our diversification and our commitment to developing products that change industries,” said contreras. “This is a significant step on our journey to strengthen industry to scale new heights with the Qualcomm Dragonwing brand. It will be sitting with Snapdragon and shoulder, while Snapdragon, as you know, offers premium experiences for consumers in mobile, automobiles, wearables, PCs and other categories. Dragon Wing focuses on business transformation. “
The Dragonwing brand represents Qualcomm’s industrial and embedded IoT, Enterprise and Networking solutions. The AI, high-performance AI, high-performance computing and unsurpassed connectivity are integrated into custom hardware, software and service offers that are designed for speed, scalability and reliability.
With Dragonwing products, companies can unlock more intelligent decisions, increased operational efficiency and a faster time for the market. This is of crucial importance for industries such as energy and supply companies, retail, supply chain, production and telecommunications. This allows companies to expand new opportunities, expand their competitive advantage and develop.
An industrial -oriented brand
The name ‘Dragonwing’ and its stylized dragon icon symbolize the rise, strength and acceleration. The color palette of the brand comprises an influential purple that combines Qualcomm’s innovative blue and Snapdragon’s fat red red.
Together, Dragonwing and Snapdragon create a strong, specially built portfolio that strengthens the leadership in both consumer and industrial segments, said McGuire.
“We know the future of technology because we create it. With Dragonwing we help companies to make a jump and accelerate their digital transformation with speed and self -confidence, ”said Mcguire.
The Dragonwing brand will make its debut at MWC (March 3 to 7) and embedded world (March 11th to 13th).
“This Qualcomm Dragonwing brand will include our industrial and embedded IoT products, wireless networks such as solutions for Wi -Fi access points and server infrastructure offices, offers such as OpenRan,” said Contreras. “Dragonwing means business growth with applications in a variety of industries, energy utilities, retail, telecommunications and much more. An important consideration is that horizontal technologies are building blocks that extend through Dragonwing and Snapdragon platforms. “
He found that Qualcomm will have products at the Mobile World Congress that concentrate on AI workloads, especially on the inference, which are carried out via devices, EDGE systems and cloud data centers.
“You can consider connectivity as the oxygen that brings our digital experiences to life, and just like oxygen, if the connectivity for the expansion of quality is missing, we all suffer here,” said Contreras.
