Reddit to convert positive contributions into ads for brands

The next time you recommend a product or service that talk about Reddit, this can become an advertisement for the company. A new function announced On the Social Media website of the Cannes Lions International Festival of Creativity, brands make it possible to give positive comments on Reddit and display them directly under ads on the platform.

The SpecialtyCalled Reddit Community Intelligence, will integrate talks on Reddit into the marketing efforts of a company. For example, an advertisement for clear engines could draw popular topics from users who have received their experiences with the company’s cars. These contributions are curated by AI and displayed directly under the company’s commercial. Reddit damage tests of the function have led to a 19% higher click rate than standard ads.

What … that’s cool, I think when you are an advertising operator. If you are a user, you can see a little more screen space. And you may see your contributions and conversations in free advertising for a company. You may not care whether you are turning into a marketing campaign. Social evidence Certainly not a new concept in marketing and a cheap and easy way to establish credibility by tapping the feedback from the user. Of course, it does not seem that Reddit give the redditors who made the contributions primarily, even though one could argue that their content at least partially leads to more sales.

During a conversation with Axios on Monday, the CEO of Reddit, Steve Huffman, made the case that the feature only takes advantage of what is already happening on Reddit. “Half of the conversations about Reddit is basically commercial,” he said. “In every hobby, in every passion, in all these travel decisions, you actually decide what to buy next.” A The latest article from Marketing Brew Hindstrumll that more and more users Reddit search for the help of the decisions and find that it is more human and authentic than alternatives such as Google search results. So Reddit costs the trend.

This is the youngest in a massive monetization effort from Reddit, which really wants to prove that it has a reliable model for growth and sales because it is a listed company. At the beginning of this year the CEO of the company A Paywall function for subreddits This would block an exclusive content behind a subscription model, which Reddit would probably deduct a percentage from the top to facilitate the transaction.