Tesla misses the European EV growth because model Y does not revive sales

From Jesus Calero

(Reuters) -esla (TSLA) The turnover in Europe fell by 49% in April compared to the previous year, although the sales of battery-electric cars increased by 27.8%, since the upgrade of the US EV manufacturer of his model Y shows little signs of reviving the brand’s assets in the region.

The total sales of the car in Europe were 0.3%, whereby the strongest growth of electric and plug-in hybrid cars came, data from the European Automobile Manufacturer Association (ACEA) showed.

The European turnover of Tesla fell in the fourth month in a row, as a counter -reaction against the political views of CEO Elon Musk in combination with a long reception for the new model Y and increased competition by European and Chinese players.

The European market share of Tesla fell to only 0.7% compared to 1.3% a year ago.

The European car manufacturers strive to reduce the costs in relation to violent competition, US tariffs to auto imports and a slow global economy, although the prospects are uncertain despite easier US China trading voltages.

April’s sales in the European Union, Great Britain and the European Free Trade Association decreased to 1.07 million cars in March, as the ACEA data showed.

The registrations of the Chinese state Saic engine and Japan Mitsubishi rose by 24.5% and 22.1%, while they fell by 24.5% at Japan’s Mazda (Mazda (7261.tPresent Mzday).

In the EU alone – without Great Britain and the EFTA – the total sales of the car have dropped by 1.2% this year.

Despite the continuing growth of demand for electric vehicles with registrations of battery electricity (BEV), plug-in hybrid (PHEV) and Hybrid-Elektro (HEV), which increase 26.4%, 7.8% or 20.8%.

EV sales in the block – OB BEV, HEV or PHEV – made up 59.2% of car registrations in April compared to 47.7% in the previous year.

Among the largest EU markets, the total turnover of the car in Spain and Italy increased by 7.1% and 2.7%, while they declined by 5.6% and 0.2% in France and Germany.

In the UK, the registrations decreased by 10.4%.

(Reporting by Jesus Calero and Amir Orusov in Dansk and Victoria Waldersee in Berlin. Processing by Alison Williams and Mark Potter)