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At the Cannes Lions Festival on June 16, 2025, Adobe introduced Adobe LLM OptimizerA new tool for company quality with which companies are intended to improve their visibility in generative AI drive environments.
As conversation interfaces such as Chatgpt, Gemini and Claude, Adobe use the new application of how consumers are looking for and hired online. It aims to give brands the opportunity to understand and influence how they appear in these fast -developing digital rooms.
Supported by data from Adobe Analytics, which show an increase in AI traffic to US retail locations and an increase of 3,200% to travel locations between July 2024 and May 2025, the shift to generative interfaces accelerates. These tools not only change the mechanics of discovery – they redefine what it means to be visible and influential online.
“The introduction of Gena Chat services operated with massive growth in the year,” said Haresh Kumar, Senior Director of Strategy and Product Marketing for Adobe Experience Manager. “It fundamentally changes the way in which consumers interact, search and find information.”
“Generative AI interfaces will discover, include and make buying decisions for tools,” added and make Loni Stark, Vice President for Strategy and Product for Adobe Experience Cloud. “With Adobe LLM Optimizer, we enable brands to safely navigate this new landscape and ensure that they take off and win in the most important moments.”
Haresh Kumar described the new digital reality as one in which brands no longer just optimize for search engines – but for AI models.
“SEO is no longer just about key words and backlinks,” he said. “In the age of the generative AI, we enter into a new paradigm – generation optimization or geo – where the relevance is assessed differently.”
This developing landscape requires new methods to pursue performance and influence the discomfort. Adobe LLM Optimizer aims to remedy this with a thirty frame:
With Adobe’s system, marketers can determine where your brand is underrepresented in AI-controlled results. “The goal is to help brands to understand the gaps – where they do not appear in AI answers – and what corrections they can make more visible,” said Kumar. The application calculates the forecast market value for each proposed change and gives teams prioritizing highly effective actions.
“Brands often ask:” Do I have to take care of this new KI box? “, Added Kumar.” The answer is – because the traffic there changes. If you don’t optimize, miss it. “
An example of content optimization includes focus on formats that LLMS naturally prefer.
“FAQ pages can do exceptionally well in the LLM indexing,” said Kumar. “They give direct, relevant answers that LLMS prefer when generating answers.”
The Adobe platform not only recommends creating such content, but thanks to the native integration with Adobe Experience Manager, it also helps to generate it in the existing language and structure of a brand.
LLM optimizer uses a combination of push and pull models to keep the indexing of the content current. If new content is published or accessed by a AI model, the system updates its analysis and surfaces to the user.
“Our infrastructure includes both push and pull models. When the content is updated or accessed, we capture this fingerprint and feed them in our analysis engine,” said Kumar.
The product is currently pursuing the performance in several TOP -KI models, including Chatgpt, Claude and Gemini, with plans to expand reporting when new models appear.
Adobe LLM Optimizer is now available as an independent product or as a native integration with Adobe Experience Manager website. While the pricing is not publicly announced, Adobe confirmed that it is a separate product that has updated opt-in and agreement.
“LLM Optimizer is a new product range that is fully integrated into Adobe Experience Manager, but is available as an independent solution,” said Kumar. “Customers have to choose based on their AI willingness and strategy.”
With more consumers who spend time in AI-controlled interfaces, Adobe LLM positions itself optimizer as a future-oriented solution for companies that navigate this new site. It offers a mixture of visibility, automation and strategic clarity when digital engagement beyond traditional search engines goes beyond the generative future.